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    <loc>https://www.nikkoryan.com/work/rethinking-future-software-vision</loc>
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    <lastmod>2020-10-22</lastmod>
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      <image:title>Work - Rethinking Fitbit's Future Software Vision</image:title>
      <image:caption>Fitbit product offering today (left) vs. the future (right).</image:caption>
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      <image:title>Work - Rethinking Fitbit's Future Software Vision</image:title>
      <image:caption>User Journey Cycle.</image:caption>
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    <image:image>
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      <image:title>Work - Rethinking Fitbit's Future Software Vision</image:title>
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      <image:title>Work - Rethinking Fitbit's Future Software Vision</image:title>
      <image:caption>Sample screens from Lauren’s journey narrative.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Rethinking Fitbit's Future Software Vision</image:title>
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      <image:title>Work - Rethinking Fitbit's Future Software Vision</image:title>
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      <image:title>Work - Rethinking Fitbit's Future Software Vision</image:title>
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      <image:title>Work - Rethinking Fitbit's Future Software Vision</image:title>
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      <image:title>Work - Rethinking Fitbit's Future Software Vision</image:title>
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  <url>
    <loc>https://www.nikkoryan.com/work/myfitnesspal-swipe-to-add</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-28</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87f864cd44cc5a9ebe7507/1603262637744/Explorations.png</image:loc>
      <image:title>Work - MyFitnessPal Swipe to Add</image:title>
      <image:caption>Iteration samples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87f8e56efa6a17d1b4c530/1603262644845/Usability+Testing.png</image:loc>
      <image:title>Work - MyFitnessPal Swipe to Add</image:title>
      <image:caption>Testing alternatives.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nikkoryan.com/work/fitbit-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-22</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f88c8fc10a5f72f7353af89/1603262036317/Sleep+Insights+Stats.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87d099b3fbcc4df4caaf40/1603262049761/Paywall+Exploration.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Original paywall (left) vs. exploration (right).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87cf080ed41b4722fffdb0/1603262043952/Insights1.0v2.0.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Frameworks comparison</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87d495a612636f979ca0e0/1603262060298/</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Higher personalization does not always mean higher value (right image).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87e116ecb5636a92fde856/1602741891254/Insight+Types.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Three types of Insights based on context—it includes data or doesn’t include data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87e0e64aedad4714265094/1602740534603/Insights+Formula.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Insights formula.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87e6bd5e4510583800a45f/1603262084711/Guidelines.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Snapshots of UI and UX guidelines that I created.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87e5f30ed41b472201f597/1603262076937/Insights.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Final UI system for Insights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87e4f0a3a4a0482a60e1f7/1602741709778/Fitbit+Focus_Future+vs.+MVP.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Fitbit Focus vision (left) compared to MVP (right). The card form factor was a design constraint.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8de7b9d3114829199218fd/1603262070245/Insights+Feedback+Loop.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Insights feedback loop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87e83f8ccdd9315d4b40d2/1603262101103/CMS+Sheet.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Our makeshift CMS tool/content repository—aka, Google Sheets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87e7adb8ad02204adbe121/1603262093010/Content+Dev+Process.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Higher personalization does not always mean higher value (right image).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87ee7ce18be45495e545ce/1602743956088/LPB+Results.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Limited Public Beta testing results.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f87eb195e4510583800f3cd/1602743085846/Pre-Launch+Testing.png</image:loc>
      <image:title>Work - Fitbit Insights</image:title>
      <image:caption>Pre-launch testing plan.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nikkoryan.com/work/alto-onboarding-redesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-22</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f63bb2c08760113767757/1603261890946/Existing+Onboarding_mWeb.png</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>Alto’s existing mobile web onboarding experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f6539f94f0c1fce1fe58d/1603260711711/Dropoff.png</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>Existing onboarding funnel, showcasing % drop off between steps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f677e7e19ee3721799af7/1603260738922/Definitions+Framework.png</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>Definitions framework that deconstructed the makeup of “onboarding” and “activation.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f6eddf8ed836e94d2a3d5/1603261857981/Onboarding_Desktop_min.png</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>Final desktop UI for Provider-Sent onboarding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f6b5cae0cd57f6fe27d7b/1603261845209/Onboarding_Native.png</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>Final native mobile UI for Provider-Sent onboarding. One-third of new users onboard via native mobile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f66f65cf34f5451303c8a/1603260728884/Miro.jpg</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>Sample Miro board from a weeklong series of workshops.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f692de22fcc1e05b51a64/1603260759885/UXR+Concepts.png</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>User research concepts to test—Marvel and Fast &amp; Furious.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8fd524258d867e67a2e9bc/1603261826892/UXR+Results.png</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>UserTesting results compiled by my user research partner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f6a76b60679301f1a3659/1603261838253/Onboarding+High+Level+flows.jpg</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>Proposed and aligned on UX flows for Provider-Sent and Organic onboarding flows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f68055cf34f545130775b/1603260749620/UX+Explorations.png</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>UX flow concepts with Fast &amp; Furious and Marvel highlighted at the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f6bbf981fbd24aebf1bea/1603261851717/Onboarding_mWeb.png</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>Final mobile web UI for Provider-Sent onboarding. Two-thirds of new users onboard via mobile web.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f72083f1d0e1b8b0aca9c/1603261876442/PR+ONB_Med+List+Viewed.png</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>12% improvement in onboarding success conversion (RTS Comm → Med List viewed).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8f71923f1d0e1b8b0ab60b/1603261870781/PR+ONB_Delivery+Scheduled.png</image:loc>
      <image:title>Work - Alto Onboarding Redesign</image:title>
      <image:caption>5% improvement in activation (RTS comm → First delivery scheduled).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nikkoryan.com/work/wav-android</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-22</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f8fddb9668908430a2932b8/1603263959569/WAV_Android+1.png</image:loc>
      <image:title>Work - WAV Android</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - WAV Android</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - WAV Android</image:title>
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  </url>
  <url>
    <loc>https://www.nikkoryan.com/work/myfitnesspal-triggered-rewards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-28</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f99a193de9b1f5a0fd369f3/1603903899975/Trigger+Points.png</image:loc>
      <image:title>Work - MyFitnessPal Triggered Rewards</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f99a1bce31e852dd5ede166/1603903954001/User+Journey+Cycle.png</image:loc>
      <image:title>Work - MyFitnessPal Triggered Rewards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f99a129f3718e5be48cfb9e/1603903807066/User+Cycle.png</image:loc>
      <image:title>Work - MyFitnessPal Triggered Rewards</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f99a0f84aa0fe7493a93267/1603903815740/Typical+User+Journey.png</image:loc>
      <image:title>Work - MyFitnessPal Triggered Rewards</image:title>
      <image:caption>Testing alternatives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f99a2206ead3529e1cf2356/1603904125491/Web+Examples.png</image:loc>
      <image:title>Work - MyFitnessPal Triggered Rewards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f99a249167a3e3ec5ddefc8/1603904125494/Mobile+Examples_Brand+Love.png</image:loc>
      <image:title>Work - MyFitnessPal Triggered Rewards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f99a203c127593eefcc92ea/1603904125488/Mobile+Examples_Goal+%2B+Login+Streak.png</image:loc>
      <image:title>Work - MyFitnessPal Triggered Rewards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7fd5f0b5f49525a684eea3/t/5f99a2c1b7b7433c4b556071/1603904223722/Sketches.png</image:loc>
      <image:title>Work - MyFitnessPal Triggered Rewards</image:title>
      <image:caption>Early sketches of various trigger points for mobile.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nikkoryan.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-21</lastmod>
  </url>
  <url>
    <loc>https://www.nikkoryan.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-21</lastmod>
    <image:image>
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      <image:title>About</image:title>
    </image:image>
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